Sony launches next generation BRAVIA KD-65Z9D with 4K HDR Processor X1 Extreme...

Sony launches next generation BRAVIA KD-65Z9D with 4K HDR Processor X1 Extreme and Backlight Master Drive


Taking the television league forward, Sony India today announced the new BRAVIA Z9D series. A next generation in television display, the beautifully crafted Z9D comes with the best of 4K HDR technology. Delivering an advanced viewing experience, this flagship model has the ability to reproduce deeper blacks and brighter whites to showcase life-like colours & details.


The new “Z” signature designates a significant step forward and embodies a perfect accuracy in display technology. The Z9D series features a newly developed 4K image processor – the 4K HDR Processor X1Extreme and a unique backlight technology- Backlight Master Drive™, to attain extraordinary contrast and extremely accurate wide colour expression. It offers an even more impressive visual experience with more depth, texture and realism on the screen than ever before.


This unique feature adds precision in picture quality and takes forward Sony’s current line-up of premium 4K HDR TVs, which also includes the much celebratedX9300D & X9350D series.


Embodies 4K HDR Processor X1 Extreme

With the introduction of three new technologies; object-based HDR remaster, dual database processing, and Super Bit Mapping™ 4K HDR, the new 4K HDR ProcessorX1™ Extreme provides the ultimate 4K HDR visual experience with 40 percent more real-time image processing as compared to the renowned 4K Processor X1™. This technology up-scale’s the standard dynamic range HD content to near 4K HDR quality by analyzing images in each scene and correcting colour and contrast of each object individually for varied sources like Internet video services, HDMI and USB port.


The object-based HDR remaster can reproduce scenes with the detailed texture and the appearance of real life. On top of current up-scaling database, the 4K HDR Processor X1™ Extreme has additional Sony-exclusive database for noise reduction. By searching through thousands of picture patterns, the dual database processing removes unwanted noise and up-scales every image to super clear 4K image.


Additionally, the Super Bit Mapping 4K HDR creates a smoother, natural picture. With 14-bit powerful signal processing, it breaks up the solid bands of colour of 8-bit (FHD) or 10-bit (4K) source, up-converting 14-bit equivalent gradation with 64 times more colour levels. It delivers graceful reproduction of faces, sunsets and other areas of subtle colour gradation.


With these three technologies, 4K HDR Processor X1™ Extreme reproduce a wide variety of content with immersive 4K HDR picture quality.


Backlight Master Drivetechnology

The Backlight Master Drive™ is precision backlight boosting technology which allows it to expand brightness and contrast even further in order to truly tap the full potential of 4K HDR. The Backlight Master Drive™ combines a dense LED structure with a super accurate lighting algorithm and unique optical design.


In combination with the latest accurate lighting algorithm, discrete LED control of Backlight Master Drive is able to dim and boost each LED individually. This innovative algorithm delivers total precision for unparalleled contrast and realism whereas previously, local dimming was controlled in zone consisting of several LEDs.


Calibrated beam LED design, the unique optical structure gathers the emitted LED light in a spot and focuses the drive area more precisely to display higher contrast. This also reduces light diffusion and the flare effect that can be seen on other full-array LED TVs.


Backlight Master Drive™ delivers unprecedented dynamic range with incredibly deep blacks and dazzling lights for scenes that look more real than ever before, unleashing the full potential of 4K HDR content.


X-tended Dynamic Range PRO for a better contrast

Supported with X-tended Dynamic Range™ PRO the technology enables in producing better contrast by precisely balancing the light output across the screen, dimming some areas and boosting others. It reveals a brightness range three times that of a conventional LED-backlight TV, and it enhances any source to near HDR quality with a wider range of brightness. Also featuring a TRILUMINOS™ Display it aids in translating vibrant and enhanced for colour accuracy.