SlideApp launches donation platform “Bring a Smile”

SlideApp launches donation platform “Bring a Smile”


To mark the festive season and celebrate the completion of one year since their inception, Slideapp has launched their donation platform “Bring a Smile. Through this initiative, Slide will enable their users to use content, earn reward points and donate their reward points for as small a value of Rs5/- onwards . They can choose to contribute towards one of the causes associated with their partners- CRY and Pratham Foundation.


Through their initiative, SlideApp intends at bringing cheer to those for whom small gestures and a loving hand can make a huge difference. Through their user base, Slideapp aims at generating funds ,which can be further utilized for causes like Child education and much more, thus bringing smiles on the face of the underprivileged.


Now in the top 100 apps in the country, SlideApp with its core being content has created a niche spot for itself and is the leading lockscreen publishing app in India. With a great organic growth Slide today enjoys a base of over 4 million users in just 11 months. An extremely healthy daily active usage rate allows Slide to maximize reach of content that is relevant and impactful


Speaking about the recently launched initiative, Amrita Gujral, Co-founder & Business Head said“ Many a times we are caught up in our daily lives or some of us have the intention but not a fancy amount to contribute and that makes us skeptical, whether or not to!! Bingo! No matter what stage of life, if you’re informed, concerned and have the intention, your small bit matters and that is what Slide is doing through its Bring a Smile platform, enabling our Sliders to do their bit”


Nakul Sethi, Co–founder & Digital head,SlideApp said,” This festive season, the power of innovation has helped us create a simplistic user facing structure to simply let users transfer their contribution. Our tie up partners have been very supportive in this integration so as to let the user pay his bit through the app itself, no need for a complicated process, just an intention and a click, an instant smile, that’s all”


DevyaniPershad, Head of Program Management at Pratham conveyed her excitement by adding “This is a new way to collaborate and we are happy that Slide is helping people across the country understand social initiatives better. For us, getting exposure to a wider audience and getting more people to advocate for change in education in the country is encouraging. Often, people are unaware of the challenges faced by our children and through Pratham we hope not only to create impact but to also build change makers and create an enabling ecosystem for quality education in the country. We look forward to this being a long lasting relationship.”


Talking about this partnership, Anita Bala Sharad, Director, Resource Mobilisation, CRY – Child Rights and You says, “CRY has always believed that people want to contribute to bring about sustainable change. This partnership with Slide, has enabled an innovative way of giving, helping us reach out to younger audiences. The support garnered through this collaboration will facilitate our efforts to change lives of children across India, ensuring they have access to quality education, nutrition, stand up against abuse and are out of labour and exploitative environments.”


About SlideApp


SlideApp is an app for lock screen, that ensures you earn and that too with content of your interest. It helps you earn whether while sitting idle or travelling, just slide on the content pieces. SlideApp was launched in Nov 2015 and ever since has been driven by the motive to let maximum information to reach out to the largest number of people ensuring relevance and quality. On Slide, content is carefully selected and presented to ensure what you read is interesting, fun and makes you smile. This lock screen app for Android phones has turned into a media platform that offers updates from various walks of life and ensures that each piece is of interest to the users. SlideApp incentivizes users to read more on the app; be it content that’s from publishers/advertisers or curated content from bloggers. The app has already been downloaded by over 4.2 million+users and the number will only increase in the days ahead.

Read, learn and earn real rewards. Get productive and use every bit of your time reading content that’s fun, informative and what’s better, it lets you earn that extra buck! So all you got to do is SLIDE to unlock!Slide is an Idea! It’s a concept! It’s behaviour too! The idea is about forming a habit!