nexGTv, India’s largest subscription-led video entertainment app has tied up with India’s leading digital media firm, Culture Machine to feature its unique and differentiated content on its platform. Further to this association, nexGTv viewers will now be able to access and watch various digital channels like- Being Indian, Put Chutney, Blush, Epified, All Access, Awesome Sauce, VIVA Channel, Whack, Old Delhi Films, Rascalas to name a few, all owned and operated by Culture Machine.
By securing the digital rights to Culture Machine, nexGTv will bring curated and highly entertaining web content to Indian viewers around the world, enabling an enriched leisure viewing experience. The latest addition augments nexGTv’s diverse entertainment offerings including 130+ live regional and national TV channels, and underlines its commitment to showcasing more international web-based content on its platform.
Speaking at the new alliance, Dushyant Kohli, Head Growth – nexGTv, said, “nexGTv has gained a lot of traction within the young and active internet user base. Keeping their interests in mind, we have tied up with Culture Machine, acquiring the worldwide rights to its vast gamut of creative offerings. We are positive that our users would actively enjoy the invigorating new content. The partnership will further bolster our new-age digital content collection and commitment to continuously enrich the offerings for our viewers.”
Further elaborating on the same, Tuhin Menon, Head- Business Development & Talent, Culture Machine says, “Culture Machine’s goal is to build great media brands that people love and we are excited at the opportunity to expand our footprint onto Nexgtv.”
The new and existing users at nexGTv can now easily access a wide range of youth entertainment content, recipes, healthcare tips, women’s & lifestyle channels, Tamil humour and desi comedy seamlessly. All the channels from Culture Machine are a part of the paid category at nexGTv, and can be accessed either through www.nexGTv.com or through the nexGTv mobile app for Android and iOS.
About nexGTv and Digivive:
With over 25 million downloads, nexGTV mobile App is the unmistakable TV button on your mobile. It is Digivive’s flagship, multi award-winning application offering consumers unlimited and compelling entertainment across multiple devices (mobile, tablets or laptop/PCs). Choice includes an unrivalled suite of 150+ Live TV channels aside from a huge content library comprising of movies, TV shows and videos for every mood.
Besides ranking amongst the Top Entertainment applications in App stores, nexGTV has also won numerous awards including ‘The Best Digital Experience’ at the prestigious World Communication Awards 2014, in London. It runs seamlessly across 2G/EDGE/3G/4G and Wi-Fi networks across platforms such as Android, iOS, BlackBerry and Tizen, enabling consumers to stay entertained irrespective of bandwidth limitations and the operating platform.
The company has recently expanded its movie catalogue to 1000 by partnering with SAI Entertainment.
nexGTv has globally launched a kids- special app, ‘nexGTv Kids’. The new addition curates the most entertaining and educative content meant especially for the kids aged between 2 to 10 years. The Kids app is available for download on Google Play Store and can be accessed from all over the world. Recently, the company also announced the addition of Think Health content to its Kids app. Catering to children between the ages of 2 and 10, the Think Health content on nexGTv Kids will allow access to educative and informative animated videos which will teach young learners about various health and fitness-related issues in a fun, engaging way.
The company had introduced SPOTLight – India’s first mobile talent discovery platform, together with ace director and master storyteller Imtiaz Ali as the creative judge, enabling both amateurs and professional video enthusiasts to not only showcase their talent pan-India on nexGTv, but also earn off it, aside from Rs.100,000 cash award to one lucky winner who figures amongst the Top 5 most-viewed videos every month on the platform.
The company has also unveiled an original 14-part mobi-series in association with Priyanka Chopra and Fluence viz. ‘It’s My City’. The series premiered as a 14-episode premium, original series that revolves around the everyday lives and struggles of four young girls, living together in the same flat in Mumbai. In her inimitable style, Priyanka Chopra appears in and as herself assuming the mantle of an official landlady, unofficial guardian and protective friend. The series is available at nexGTv platform. Moving towards international web-series content, the platform has acquired the digital telecast rights to UK-based Daehan Drama’s popular comedy web series, At the Counter, showcasing random people in bars, anywhere, anytime and discussing everything.
The company has also recently announced its exclusive news app, nexGTv News. Launched as the go-to destination formobile-based video news content, the app will aggregate and deliver video news content from leading TV news channels, revolutionizing through enhanced accessibility, the way news is currently consumed in the country.
NexGTv has partnered with One Network Entertainment Pvt. Ltd (ONE) to launch the “Comedy One”. With the first-of-its-kind comedy app having premium original comedy content ranging from stand-up, gags and spoofs to sketches and web-series, the development will definitely have its audience in splits!
The company has recently announced the launch of its exclusive devotional app, iFaith. The app will enable anytime, anywhere access to devotional content for nexGTv users around the world by delivering well curated relevant content in highly immersive and engaging viewing environment. So whether you prefer to enjoy your favourite lilting bhajan, knowing your daily horoscope, watching devotional movies or listening to a calming Hanumanji ki Aarti on a Tuesday, you can now fulfil all your spiritual needs at the touch of a button!
Conceived by technology professionals together with deep consumer insights, Digivive focuses on creating offerings in line with trends, with best-in-class content, ease-of-use, availability and affordability, giving consumers an unparalleled and immersive viewing experience. Our partners include leading telecom operators and OEMs. Established in 2010, Digivive is a group company of Media Matrix Worldwide Limited which is listed on the BSE. It provides expertise across Direct to Consumer and Managed Value-Added Services.
For further information, visit http://www.nexgtv.com
About Culture Machine:
Founded in 2013 by Sameer Pitalwalla and Venkat Prasad, Culture Machine Media Pvt Ltd is a Digital Media, Research and Marketing services company that creates entertainment for social media platforms the world over by combining cutting edge technology with great content. Culture Machine, a wholly owned subsidiary of The Aleph Group, Singapore, has offices in India (Mumbai, Pune, Delhi and Chennai) and the United States of America (California).