ASUS Announces the Availability of Zenfone 3 Deluxe (ZS570KL) and Zenfone 3 Ultra (ZU680KL) in India

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    ASUS, the Taiwanese leader in computer hardware and mobile technology, today announces the availability of Zenfone 3 Deluxe (ZS570KL) and the Zenfone 3 Ultra (ZU680KL) in India.

    • World’s first flagship smartphones with Unibody metal construction and Invisible antenna
    • World’s first flagship smartphones with PixelMaster camera (Sony IMX318 23MP+8MP) with f/2.0 aperture, OIS+EIS, Tri-tech Autofocus & 4K Video Recording
    • Zenfone 3 Deluxe is the world’s first smartphone featuring Qualcomm Snapdragon 821 SoC, and has won the 2017 CES Innovation award & packs in 6GB LPDDR4 RAM and upto 256GB UFS 2.0 storage
    • Zenfone 3 Ultra is the world’s first smartphone to feature a 6.8” FHD IPS display with a 4K TV-Grade image processor and Tru2Life+ technology. Dual 5-magnet stereo speakers and DTS Headphone:X with 7.1 Channel virtualized audio for the ultimate multimedia experience

    Launched at Zenvolution India in August 2016, the uber luxurious Zenfone 3 Deluxe is ASUS’ latest premium offering and is available in two variants – one with Qualcomm® Snapdragon™ 821 processor and 256GB Internal UFS, the other with a Qualcomm® Snapdragon™ 820 processor and 64GB of storage. Both smartphones come with 6GB of LPDDR4 RAM that offers extreme and formidable performance levels to match the demands of even the most intensive users. Launched as part of the Zenfone 3 range, the Zenfone 3 Ultra is one of the other flagship products from the range. The smartphone is the ultimate combination of high grade specifications and ASUS design engineering. Starting today, these smartphones will be available in select Asus Preferred Partner’s retail outlets and all major Online Sales Portals.

    Commenting on the availability, Peter Chang, Region Head – South Asia & Country Manager for ASUS India said, “With the Zenfone 3 Deluxe and the Zenfone 3 Ultra, we aim at revolutionizing the smartphone space in India. Launched to fit into our premium segment, these flagship smartphones are at the pinnacle of design and engineering, and seamlessly combine high-end features in an extremely luxurious form factor. The powerful processor of the Zenfone 3 Deluxe ensures that the smartphone is perfectly geared towards the needs of even the most demanding user. With the Zenfone 3 Ultra, multimedia enjoyment is taken to its peak level, with its high-end display and specially engineered audio/video technology.

     

    Zenfone 3 Deluxe:

    • World’s First Metal Unibody phone with Invisible antenna
    • (5.7) Super AMOLED, FHD display with Tru2Life Technology, 79% Screen-to-Body ratio & Corning Gorilla Glass 4
    • PixelMaster camera (Sony IMX318 23MP+8MP) with ƒ/2.0 aperture, OIS+EIS, Tri-tech Autofocus & 4K Video Recording
    • World’s First Qualcomm Snapdragon 820/ Snapdragon 821 Processor
    • 6GB LPDDR4 RAM | 64GB/256GB UFS 2.0 Storage
    • Advanced fingerprint sensor (0.2s unlock, works with moist fingers)

    A true flagship model of the Zenfone 3 family, Zenfone 3 Deluxe truly embodies ASUS’ ‘Design Thinking’ philosophy. Combining a strong yet lightweight aerospace-grade aluminum-alloy unibody construction with an ultra-thin 4.2mm edge on the sides, and with the exclusive PureMetalTM technology, Zenfone 3 Deluxe is the world’s first all-metal smartphone with an invisible antenna design. Built to reflect ASUS’ ‘Zen’ philosophy, the smartphone offers unparalleled signal quality along with a stunning and elegant design.

    With consumers now increasingly adopting smartphones as the ‘go-to’ devices for photography, Zenfone 3 Deluxe has an incredible front and rear camera, with 23MP at the rear and 8MP on the front, delivering crystal clear images in split second. Featuring the world’s first implementation of the Sony IMX318 Exmor-RS imaging sensor, the rear camera has a large ƒ/2.0 aperture and is equipped with 4-axis Optical Image Stabilization (OIS), which results in high-resolution, blur-free, and low-noise photos in almost any lighting condition. For an advanced video recording experience, the smartphone is equipped with a 3-Axis Electronic Image Stabilization (EIS) system that enables you to shoot super steady 4K UHD videos. Apart from this, the smartphone also features the exclusive Pixel Master 3.0 technology, offering you more than 20 Camera modes that also includes a Manual mode bringing DSLR-like functionalities to a smartphone. To ensure super split-second photography experience, the device features the amazing ASUS TriTech auto-focus system that automatically selects between the 2nd Generation Laser AF, Phase Detection AF, and the Continuous Contrast Detection AF to provide an accurate and an instant 0.03-second fast focus time along with subject tracking. The Camera Lens is protected by a highly scratch resistant Sapphire Cover. All these features combined, make this smartphone a must have device for any photography enthusiast.

    The Zenfone 3 Deluxe sports a 5.7-inch Full HD (1920x1080px) Super AMOLED display with a color gamut that exceeds 100% of the NTSC color space. The Super AMOLED display panel also ensures that you experience the deepest black ever seen on a smartphone display The smartphone features an ultra-thin bezel with a 79% screen-to-body ratio giving you maximum display area in a smaller smartphone body, with minimum bulk. The device is so ergonomically designed that it measures just 4.2mm at its thinnest edge, this makes the smartphone extremely easy and comfortable to hold in your hands

    The smartphone also comes with a built-in fingerprint sensor that is perfectly and ergonomically positioned on the rear of the phone, sitting underneath the user’s index finger, unlock the device in just a fraction of a second. The sensor also operates with moist fingers. Powering the device is a 3000 mAh Lithium-Polymer battery, and along with Qualcomm’s Quick Charge™ 3.0 technology, you can truly be on the go with superfast recharge times. For an excellent audio experience, the device is ‘Hi-Res’ certified, meaning you can enjoy high quality audio format playback that is 4 times better than the CD Audio quality along with the new and bundled ZenEar S which is tuned by DTS. Also, the device features a powerful five-magnet speaker coupled with the NXP smart amplifier that provides an extremely clear, loud, and high definition sound output.

     

    Zenfone 3 Ultra:

    • Multimedia Master with (6.8) FHD IPS display, 4K TV-grade image processor with Tru2Life+ technology
    • New Dual 5-magnet stereo speakers with NXP SmartAMP, Hi-Res & 7.1 channel virtualized audio with DTS Headphone:X
    • PixelMaster camera (Sony IMX318 23MP+8MP) with ƒ/2.0, OIS+EIS, Tri-tech Autofocus & 4K Video recording
    • Qualcomm 1.8GHz Octa-Core S652 SoC with Dual-Channel 4GB RAM & 64GB Storage.
    • 4600mAh Battery with QuickCharge 3.0 & Reverse charging function

    Designed for the most extreme multimedia enthusiast, the Zenfone 3 Ultra has a stunning 6.8-inch Full-HD (1920 x 1080) display with a 95% NTSC color gamut which results in rich, vibrant visuals even outdoors, under harsh lighting conditions. The Zenfone 3 Ultra is the world’s first smartphone that features the ASUS-exclusive ‘Tru2Life+’ video technology, it has a high-end 4K UHD TV-grade image processor from PixelWorks. This ensures that every pixel in each frame is optimized before it is displayed, resulting in superior contrast and clarity. When it comes to audio technology, the smartphone stands out with its two powerful five-magnet stereo speakers along with an NXP smart amplifier that provides loud, clear, and a distortion-free high-definition sound. The Zenfone 3 Ultra further bumps up the excitement by featuring audio enhancements from DTS, with DTS Headphone:X. It provides a fully virtualized sound-stage of a 7.1 channel DTS surround-sound system, over just two channels. This gives the most surreal audio experience on a smartphone yet. And, along with the bundled DTS tuned ‘Hi-Res’ certified ZenEar S headset, the entertainment experience on the Zenfone 3 Ultra is unbeatable.

    On the design front, like the Zenfone 3 Deluxe, it stays true to the ASUS ‘Design-Thinking’ philosophy with its incredibly slim and elegant full-metal unibody chassis that has no antenna lines on its back. The smartphone has an ultra-slim bezel that gives it a 79% screen-to-body ratio, which maximizes the viewing area while keeping the overall size and weight to a minimum. On the camera front, it features the best-in-class, high-resolution Sony IMX 318 23MP rear camera. The device also features ASUS’ TriTech auto-focus system, which gives you high-performance split-second focus times which is critical for an impeccable smartphone photography experience. A smartphone that has such a high capacity for premium multimedia experiences also needs to be equipped with a powerful processor and battery to ensure an all-round and enriching experience. The Zenfone 3 Ultra does that and more with its Qualcomm Snapdragon 652 octa-core processor coupled with the Adreno 510 graphics chip, and up to 4GB of ‘Dual-channel’ RAM. It also has a built-in fingerprint sensor perfectly positioned on the front of the phone beneath the user’s finger which unlocks the phone in just a fraction of a second. To ensure frugal entertainment on-the-go, the smartphone sports a 4600mAh Li-Po battery that offers formidable battery backup performance, and with Qualcomm’s Quick Charge 3.0 technology, you are ensured with blazing fast battery recharge times. The device can also doubles-up as a power bank, unlike any other device.

     

    AVAILABILITY & PRICING

    The Zenfone 3 Deluxe with Qualcomm® Snapdragon™ 821 processor and Qualcomm® Snapdragon™ 820 processor are priced at INR 62,999 and INR 49,999 respectively. The smartphone is available in two stunning metallic colors – Glacier Silver and Sand Gold. Zenfone 3 Ultra is priced at INR 49,999 and is available in two beautiful colors – Titanium Grey and Glacier Silver. Both these devices feature a meticulous sand-blasted back-finish that makes them feel super premium to the touch.

     

    TECHNICAL SPECIFICATIONS – ZENFONE 3 DELUXE

    Model ZS570KL
    Display 5.7-inch Super AMOLED FHD, 1920*1080,
    Tru2Life Technology for high contrast and outdoor readability
    Corning Gorilla Glass 4
    79% Screen to Body Ratio, 3,000,000:1 contrast ratio
    Construction Full aluminum alloy unibody with ‘invisible antenna’
    Processor 64-bit Qualcomm Quad-core Snapdragon 820/821. (Qualcomm ‘Kryo’ microarchitecture)
    CPU Fabrication – 14nm
    Snapdragon 821 @ 2.4GHz/Snapdragon 820 @ 2.15GHz
    GPU Adreno 530 (SD 821 Adreno 530 @ 653MHz/ SD 820 Adreno 530 @ 624 MHz)
    RAM / Memory 6GB LPDDR4 RAM with ‘Dual-Channel’ memory controller; 64GB/256GB ROM Memory with UFS 2.0
    Main Camera sensor 23MP ASUS PixelMaster 3.0 Camera
    Sony IMX318 sensor
    Sapphire Cover
    Main camera features ASUS PixelMaster 3.0 camera:
    ƒ/2.0, 6-element Largan lens
    0.03 second TriTech Autofocus (Contrast AF/ PDAF / 2nd Gen Laser AF)
    4-axis photo OIS
    3-axis video EIS
    Color correction sensor
    Dual ‘Real-tone’ LED flash
      4K Video Recording, Slow-motion video recording
    Front Camera 8MP, 85-degree wide field-of-view
    Wireless WiFi 802.11ac
    Up to Cat 13 LTE, 3CA
    5GHz & 2.4GHz
    MiMO Wi-Fi, WiFi Repeater capability
    Fingerprint sensor Rear sensor
    5-finger registration/360-degree recognition
    Connectivity Bluetooth 4.2
    Type-C USB 3.0
    SIM / SD slots Slot 1: Micro SIM (4G)
    Slot 2: Nano SIM (3G) or Micro SD – support up 128 GB
    GPS GPS, AGPS, GLONASS, BEIDOU
    OS Android M with ZenUI 3.0
    Audio Hi-Res Audio
    New 5 Magnet Speaker
    NXP Smart AMP

    Bundled ZenEar S earphones with Hi-Res Audio support and fine-tuning by DTS

    Battery 3000MAH with Qualcomm QuickCharge 3.0
    Sensors Accelerometer, E Compass, Proximity, Ambient Light, Hall, Gyro and Fingerprint
    Colors Glacier Silver
    Sand Gold
    Dimensions & Weight 156.4 X 77.4 X 4.2 ~7.5mm, 170 g
    Product website https://www.asus.com/Phone/Zenfone-3-Deluxe-ZS570KL

     

    TECHNICAL SPECIFICATIONS – ZENFONE 3 ULTRA:

    Model ZU680KL
    Display 6.8-inch FHD (1920*1080) IPS LCD
    79% Screen to Body Ratio
    Construction Full aluminum alloy unibody with ‘invisible antenna’
    Processor 64-bit Qualcomm ‘Octa-core’ Snapdragon 652 (bigLITTLE architecture)
    CPU Fabrication – 28nm
    Quad-core ARM Cortex A72 @ 1.8GHz
    Quad-core ARM Cortex A53 @ 1.2GHz
    GPU Adreno 510
    RAM / Memory 4 GB RAM / 64 GB ROM
    Main Camera sensor 23MP ASUS PixelMaster 3.0 Camera
    Sony IMX318 sensor
    Main camera features ASUS PixelMaster 3.0 camera: ƒ/2.0, 6-element Largan lens, 0.03 second TriTech Autofocus (Contrast AF/ PDAF/ 2nd Gen Laser AF), 4-axis photo OIS, 3-axis video EIS, Color correction sensor, Dual tone LED flash
    Front Camera 8MP, 84-degree wide field-of-view
    Wireless WIFI 802.11ac
    Up to Cat 6 LTE
    Fingerprint sensor Sensor over center ‘HOME’ button
    5-finger registration / 360-degree recognition
    Connectivity Bluetooth 4.2
    Type-C USB
    SIM / SD slots Slot 1: Nano SIM (4G)
    Slot 2: Nano SIM (4G) or Micro SD
     
    • Both Nano SIM card slots support 4G /3G / 2G network band. But only one Nano SIM card can connect to 4G service at a time.
    GPS GPS, AGPS, GLONASS, BEIDOU
    OS Android M – 6.0.1 with ZenUI 3.0
    Audio Hi-Res Audio
    Dual New 5 Magnet Speaker, Stereo sound
    NXP Smart AMP
    DTS Headphone:X 7.1
    DTS HD Premium sound
    Bundled ZenEar S earphones with Hi-Res Audio support and fine-tuning by DTS
    Video processor ASUS Tru2Life+ featuring PixelWorks 4K TV-grade image processor
    DisplayPort over USB Type-C
    Battery 4600mAh with Quickcharge 3.0 & Reverse charging
    Other special features Power bank capability with Reverse charging technology
    Colors Titanium Grey
    Glacier Silver
    Product web site https://www.asus.com/Phone/Zenfone-3-Ultra-ZU680KL/

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